is the general-public name of the Breast International Group used for outreach and fundraising activities. BIG against breast cancer aims to reach out beyond the scientific community to potential donors and partners, explaining to them the importance of BIG’s research and engaging them in our fight against breast cancer. The “Breast International Group” name and logo are used with scientific audiences, and the “BIG against breast cancer” name and logo are used in communications with donors, supporters and partners.